Privacy Policy

Effective Date: July 2025
Last Updated: July 2025

1. Introduction

Welcome to Lena, an AI-powered weight loss coaching app operated by Perfectly Human LLC ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our mobile application and related services (collectively, the "Service").

By using Lena, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

Personal Information

We may collect the following types of personal information that you voluntarily provide:

  • Account Information: Name, email address, username, password, and profile information
  • Health and Wellness Data: Weight, height, age, body measurements, dietary preferences, food intake, exercise habits, fitness goals, and health-related information you choose to share
  • Photos and Images: Food photos, body composition images, and other pictures you upload for analysis by our AI coaching system
  • Communication Data: Messages, feedback, and other communications with our AI coach or support team
  • Payment Information: Billing details processed through our payment processor (RevenueCat)

Automatically Collected Information

We automatically collect certain information when you use our Service:

  • Device Information: Device type, operating system, unique device identifiers, mobile network information
  • Usage Data: App usage patterns, features accessed, session duration, and interaction data
  • Location Information: Approximate location data to help you discover nearby restaurants and grocery stores (only when you grant permission)
  • Technical Data: IP address, browser type, app version, crash reports, and performance data

Third-Party Integration Data

With your consent, we may collect data from:

  • Health Apps: Apple Health, Google Fit, and other health and fitness applications
  • Voice Interactions: We facilitate real-time voice conversations with our AI coach, but we do not store or retain any audio data

3. How We Use Your Information

We use your information to:

  • Provide AI Coaching: Deliver personalized weight loss coaching, meal recommendations, and exercise guidance
  • Analyze Content: Use AI to analyze photos of food and body composition for coaching purposes
  • App Functionality: Maintain and improve app features, including location-based services for finding nearby food options
  • Account Management: Create and manage your account, process payments, and provide customer support
  • Communication: Send you service-related notifications, subscription updates, and marketing communications
  • Analytics and Improvement: Analyze usage patterns to improve our Service and develop new features
  • Legal Compliance: Comply with applicable laws and protect our rights and interests

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our Service, including:

  • Cloud storage and hosting providers
  • Payment processing services (RevenueCat)
  • Analytics and performance monitoring services
  • Customer support platforms
  • Marketing and communication services
  • AI and machine learning service providers

These providers are bound by confidentiality agreements and may only use your information to provide services to us.

Health App Integration

When you connect third-party health apps (Apple Health, Google Fit), data sharing is governed by those platforms' privacy policies and your consent settings.

Legal Requirements

We may disclose your information if required by law, court order, or to:

  • Protect our rights and property
  • Prevent fraud or abuse
  • Comply with legal obligations
  • Protect user safety

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Security measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication procedures
  • Secure data centers and infrastructure

6. Your Rights and Choices

Depending on your location, you may have the following rights:

Account Controls

  • Access: View and download your personal information
  • Correction: Update or correct inaccurate information
  • Deletion: Delete your account and associated data
  • Portability: Export your data in a machine-readable format

Communication Preferences

  • Marketing Emails: Opt out of marketing communications while still receiving service-related messages
  • Push Notifications: Manage notification preferences in your device settings

Data Sharing Controls

  • Health App Integration: Disconnect third-party health apps at any time
  • Location Services: Disable location access in your device settings
  • Photo Analysis: Choose what images to share with our AI system

To exercise these rights, please contact us using the information provided below.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Service. You may delete your account at any time through the app settings, which will result in the deletion of your personal information, except where we are required to retain it for legal or business purposes.

8. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request information about our data collection and sharing practices
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the sale of personal information (note: we do not sell personal information)
  • Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

11. European Privacy Rights

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Legal Basis: We process your information based on consent, contract performance, or legitimate interests
  • Right to Withdraw Consent: Withdraw consent for data processing at any time
  • Right to Object: Object to processing based on legitimate interests
  • Right to Lodge Complaints: File complaints with your local data protection authority

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy in the app and updating the "Last Updated" date. Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.

13. Third-Party Services

Our Service may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to those external services, and we encourage you to review their privacy policies.

14. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Perfectly Human LLC

700 Liberty Place

Walla Walla, WA 99362

Email: privacy@perfectlyhuman.com

Phone: (509) 525-1234

For privacy-related inquiries, please include "Privacy Policy" in your subject line.

This Privacy Policy is designed to comply with applicable privacy laws including GDPR, CCPA, and mobile app store requirements. Please consult with legal counsel to ensure compliance with all applicable laws and regulations.